Juntae Kim|Real beauty is not to restrain the body but to liberate the body

Juntae Kim|Real beauty is not to restrain the body but to liberate the body

Brand introduction

Juntae Kim, currently Seoul-based. Fashion brand, was founded in 2021.

Juntae Kim has obtained a bachelor‘s degree in women’s clothing in Seoul, a bachelor‘s degree in men’s clothing from the London School of Fashion, and a bachelor‘s degree in men’s clothing from the University of Central St Martin.

Shortlisted for the semi-finals of the LVMH International Awards in 2023.

 

Juntae Kim 2024 Autumn/Winter Collection

 

PUNKOUTURE’

 

The theme of AW24 collection is named ‘PUNKOUTURE’ which pays homage to our great VW’s early ‘Seditionaries’ collection.

 

The title of AW24 is “PUNKOUTURE” which is compound word of PUNK and COUTURE. The main story is started from the imagination of the five punk members wearing 1700s, 1800s historical costumes like corsets, pourpoints, doublets and singing love & peace for their freedom.

  Above is Travis Scott dressed | left wearing custom | right AW24 style

 

Among them, Travis Scott also wears a motorcycle leather jacket customised by JUNTAE KIM in the MV of Don Toliver‘s new album 《Hardstone Psycho》-Attitude. 

  AW24 |‘PUNKOUTURE’ |Product Detail

 

Concept|novel genderless fashion

 

The brand philosophy lies in “unravelling binary constructions: true beauty is not about constraining the body, but loosening it." Reinterpreting historical women’s costumes as contemporary menswear, thereby ushering in a novel genderless fashion. 

 

Juxtaposing traditional crafts and contemporary techniques, the brand also aims to modernize ancient textiles and know-how. Moreover, it takes stereotypical Asian tropes, subverts them and introduces them to diverse communities regardless of race, gender and class, in order to promote integration.

 

Kingpsom Intention

  Based Chia Shanghai province. Only provide customers with the best products every season. Kingpsom is committed to discovering innovative brands, with customers first as the core. Our philosophy is not limited to selling goods, but also hopes to build a vibrant and interactive fashion community by sharing ideas and ideas.

 

  Focus on the new pioneer fashion and strive to bring the world's most cutting-edge design to our customers. We will combine online communities and shopping platforms to look forward to meeting more fashion-loving friends.

 

  In the future, offline pop-up activities will be held from time to time to display the latest fashion trends and provide customers with opportunities to interact with brands and designers. At Kingpsom, we believe that fashion is not only a style, but also a way of life. We welcome all those who are interested in fashion to join our community to explore and create our own fashion world.

Thanks for watching.

Contact:Info@Kingpsom.co m